What Is Greenwashing And How To Protect Yourself
Frequently I get asked, "What makes Black Tie Cosmetics different from the rest?" In an era where there are no shortage of options, brands and celebrity endorsements, I know the competition is stiff. But the answer is simple - no brand meets the quality and standards of Black Tie Cosmetics.
I created this chart to provide you with a quick snapshot of how Black Tie Cosmetics compares with its peers. Today, I'd like to focus on greenwashing, which is disinformation disseminated by an organization so as to present an environmentally responsible public image. For example, Tarte trademarks their products as "high-performance naturals" - using Amazonian clay as their star ingredient and launching a bamboo packaging initiative. While these efforts are notable, it's easy to overlook their formulations also include no-nos such as carmine - a.k.a. crushed beetles.
Misleading advertising doesn't stop there. NARS shares on their website, "NARS does not test on animals nor do we ask others to test on our behalf, except where required by law." While they do not actively support animal testing, they agree to do so in order to sell their products in countries such as China where it is required by law. This is a polite way of saying they like the idea of cruelty free, but not if it impedes on profits.
If you share the values I've noted, I encourage you to research your makeup brands to learn more about what they are (or are not) doing to improve the cosmetic industry, and support their claims. I'd love to answer any questions you may have about our manufacturing process, and how I do my part to raise the bar to#ComeCleanAboutBeauty.